Marketing agencies

How marketing agencies use AI agents

Agency work is volume work. One client needs a content calendar, three more need ad variations by end of day, a fifth wants a monthly report that explains why the numbers moved, and a prospect wants a pitch deck by Thursday. The thinking is yours. The strategy, the taste, the client relationship: none of that is going anywhere. But the production grind underneath it, the forty headlines and the twelve captions and the reformat-this-for-LinkedIn, is exactly the kind of work that keeps your team late and your margins thin.

An AI agent is built for that grind. It can write ad copy at volume, repurpose one asset across every channel without losing the message, read an uploaded performance CSV and tell you what actually changed, and search the live web for a competitor's angle before you write the brief. Set each client's voice and guardrails in Memory and the output comes back on-brand instead of generic, which is the difference between a first draft you can edit and one you throw away.

There is one thing this agent does that a single chatbot cannot: it runs on Keimodel credits, so you pick which model powers it. Claude, GPT, and Gemini each write the same ad differently. You can put them side by side, see which voice fits the client, and stop guessing about which tool to trust for which job. The prompts below cover the daily production load. Your strategists do the strategy. The agent does the output.

Open the Agent10 min read

Capabilities this leans on

Web search Image generation File upload Memory Skills Scheduled tasks

Set up Memory once

Do this first, per client. Set up a Memory or a Skill for each account so every draft comes back in their voice, not a generic one.

Remember this client profile: client is Northwind Outdoors, a direct-to-consumer brand selling camping and hiking gear, mid-premium price point. Target customer is weekend adventurers aged 28 to 45 who care about durability and the outdoors, not extreme athletes. Brand voice is warm, capable, a little witty, never bro-y or salesy. Avoid words like 'epic', 'game-changer', and 'unleash'. Primary channels: Instagram, email, Meta and Google ads. Always write US English and follow ad-platform character limits.

1.Turn a loose brief into a content calendar

Hand it the campaign goal and get a structured month back, ready to slot into the plan.

Northwind Outdoors is launching a new lightweight tent for spring. Build me a 4-week Instagram and email content calendar: 3 posts a week plus 2 emails a week, with a theme per week, the hook for each piece, the format (reel, carousel, static, email), and a one-line caption direction. Keep it in their voice.

Now flag which three posts are the highest-leverage for driving pre-orders, and tell me why.

Give me the same calendar as a clean table I can paste into a client deck.

What you get: A full month of planned content tied to the launch, structured enough to hand a client and a junior in the same breath.

2.Write ad copy at volume, on brand

Get dozens of usable variations in one pass instead of grinding them out by hand.

Write 15 Meta ad primary-text variations for the new Northwind tent, each under 125 characters, in their voice. Mix angles: weight, weatherproofing, easy setup, and price-to-durability. No banned words.

Now write 10 headline options under 40 characters and 5 Google RSA headlines under 30 characters for the same product.

Group the strongest 5 into a recommended test set and tell me what hypothesis each one is testing.

What you get: A full ad-copy test matrix with a clear rationale, drafted in minutes and ready for the media buyer.

3.Compare how different models write the same ad

This is the Keimodel angle: same brief, different model, side by side, so you pick the voice that fits.

Write the single best Meta ad for the Northwind tent in their voice: primary text, headline, and description. Make it your strongest swing.

Now I'm going to run this exact brief through a different model. Save this version, and when I paste the other model's version back, compare the two on voice fit, clarity, and likely click-through, and tell me which you'd ship and why.

Based on both, write one final hybrid version that takes the strongest line from each.

What you get: A head-to-head read on which model nails this client's voice, so you choose the copy on evidence instead of habit.

4.Read the report CSV and explain what moved

Drop in the export and get the client-facing summary, not just the numbers.

Here's last month's Meta ads export (CSV attached). Tell me the top 3 things that changed versus the prior period: what drove the change in CPA and ROAS, which ad sets carried the spend, and where we wasted budget. Use exact figures from the file.

Now turn that into a 6-bullet client summary in plain language a non-marketer would understand, ending with three recommendations for next month.

Build me a simple chart of spend versus ROAS by ad set from the file so I can drop it in the report.

What you get: A reporting narrative and a chart built straight from the data, so monthly reviews take an hour instead of an afternoon.

5.Write the pitch and the proposal

Get from blank page to a draft you can shape before a new-business call.

We're pitching a regional coffee roaster on a social and paid retainer at $6,500/month. Write the proposal narrative: the problem we see, our approach across organic and paid, what's in scope, a rough 90-day plan, and why us. Confident, specific, not buzzwordy.

Search for this roaster's current Instagram and recent posts and give me three honest, specific observations I can open the pitch with so it's clear we did our homework.

Write the follow-up email to send the morning after the pitch, warm and brief, with one clear next step.

What you get: A grounded proposal and a follow-up that show you understand the prospect, drafted before the meeting instead of after.

6.Repurpose one asset across every channel

Write once, then reshape it for each platform without flattening the message.

Here's a long-form blog post we wrote for Northwind on choosing a backpacking tent (attached). Pull it apart into: a 5-post Instagram carousel, 3 standalone captions, a LinkedIn post for the founder, a short email, and a 30-second reel script. Keep the voice and don't repeat the same hook twice.

Now give me 5 short-form video hooks from the same piece that would work as the first 3 seconds of a reel.

Save this whole process as a Skill called 'Repurpose blog post' so I can run it on any future article.

What you get: One article turned into a week of multi-channel content, plus a saved Skill that does it again on the next one.

7.Keep accounts warm on a schedule

Scheduled tasks handle the recurring production so your team starts the week ahead.

Every Monday at 7am, draft me 5 fresh Instagram caption ideas for Northwind Outdoors based on the season and anything notable you can find from a quick web search, in their voice, so my team has a head start.

On the 1st of each month, remind me which clients are due for a report and draft the opening summary paragraph for each based on what we discussed last month.

What you get: A standing supply of on-brand content ideas and report starters, so nobody opens Monday to a blank page.

Run your first prompt

Open the Agent, paste any prompt above, and change the details to fit your business.