2 September 2026

Action camera maker GoPro merges with optical firm, enters AI data centers

First reported

CNBC ran this on , a day before the next source picked it up.

  • GoPro announced a definitive merger with Starman Optical, a private photonics company, to expand into AI data center and defense markets.
  • Shareholders will receive $285 million in cash, or $1.14 per share, with the stock remaining listed on Nasdaq.
  • GoPro's share price rose 40 percent on the announcement. YouTuber Markiplier holds 8.5 percent of the company and private equity firm BlackRock holds 6.4 percent.
  • The company committed to continuing support for existing consumer products while pursuing growth in AI infrastructure and broader product categories.

How it was covered

The AlgorithmMIT Technology Review

GoPro announced a pivot into AI data centers and is merging with photonics firm Starman Optical, causing its stock to surge.

Reported by CNBC