19 August 2026

Andreessen Horowitz partner builds viral AI sorority recruiter

• Olivia Moore, a partner at venture capital firm Andreessen Horowitz, created Janie, an AI character that posted sorority recruitment videos on TikTok reaching 1 million views weekly.
• Moore built the character for roughly $100 and initially did not disclose it was AI-generated, though viewers responded positively once the truth emerged.
• The experiment raised questions about whether audiences care more about transparency than whether content feels authentic and human-made.

How it was covered

The Rundown AIRowan Cheung

Andreeessen Horowitz partner Olivia Moore revealed that Janie, a TikTok character whose sorority recruitment videos garnered 1M views weekly, was an AI creation built for around $100. Moore's experiment showed that despite not initially disclosing the AI use, viewers were largely positive once revealed, raising questions about whether disclosure matters more than authenticity.