23 August 2026

Google lets publishers add 'Preferred Sources' button to websites

First reported

TechCrunch ran this on , a day before the next source picked it up.

  • Google released an embeddable button that readers can click on publisher websites to mark them as favorite sources across Search, Discover, News, and AI Overviews.
  • People who mark a source as preferred are twice as likely to click through to it when searching, according to Google's research.

How it was covered

Reported by TechCrunch