17 August 2026

Top AI users consume 8.3 times more tokens than typical firms

The top 10% of companies using OpenAI's products use 8.3 times more tokens, tokens being units that measure how much text a model processes, than median users.
This shows a large gap between businesses that have integrated AI heavily into operations and those using it minimally or experimentally.
The disparity suggests AI adoption is not uniform across companies, with some treating it as central to their work while others treat it as peripheral.

How it was covered

The top 10% of companies using OpenAI products consume 8.3x more tokens than typical firms, indicating significant disparity in AI adoption intensity across businesses.